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Working for a Cause
“Life Vantage Legacy” (Life Vantage) “Forever Giving” (Forever Living Products) “Force for Good” (Nu Skin) “Walk for…
Giving Back, a Worldwide Tradition
The direct selling industry has a long tradition of giving back to our communities. It’s one of…
Can MLMs sell common products?
Occasionally you’ll see an anti-MLMer complaining that MLM products are overpriced for what they are. They’ll say…
The Huge Role of MLM Product
It’s difficult to overstate the importance of the actual product in any MLM company. Every company with…
What you need to know about buying and selling supplements
Nutritional supplements are big business. According to Statista, Americans spent $36.1 billion dollars on retail nutritional supplements…
Scarcity as a persuasive strategy
“Limited time only!” “Close out sale!” “While supplies last!” “Rare and unique!” These are all phrases…
Persuasion Strategies: Authority
”I am not a doctor, but I play one on TV” Robert Young (Dr.Welby, M.D) Maybe you…
Persuasive Strategies: The Norm of Reciprocity
The norm of reciprocity states that we treat or respond to others in a similar manner as…
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