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The Good News About MLM is Also True

Recently a well known social media speaker and author made some comments about our industry that got my blood boiling. The gist of his comments was that there are many more network marketers who make false promises and engage in unethical behavior than good direct sellers and companies who live by a code of ethics…

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Why You’re Lame if You Buy Leads

Purchased leads are a lame way to try to circumvent the authentic system that works in direct sales. Someone must have recently added me to a list they are selling of people interested in home-based business opportunities. The emails I’m getting now are ridiculous. Stories of untold riches if I simply sign up for their…

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It’s Just a Distributor Kit; What’s the Big Deal?

The urgency of the immediate can prevent owners and CEOs from taking the time to ask pointed questions about seemingly inconsequential day-to-day activities in their company. That is a critical error! So why do companies, or better yet, why should companies provide distributor kits to their new recruits? Ask 10 owners, CEOs or field leaders…

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Develop the Habit of Going the Extra Mile

There are only two ways to beat the competition; lower your price or increase the quality and quantity of service you provide to your customers. Customers who buy from you because of a low price are not loyal and will jump ship when your competition offers them a lower price. One of the biggest reasons…

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Fast Start Success: The Critical First 90 Days

If your company performs according to industry averages—you will lose 80 out of every 100 field reps you enroll. What’s worse, as much as 50% of your attrition will occur in the first 90 days after enrollment. If that is unacceptable to you, then we’re happy to share some specific things you can do about…

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Putting Sales Back Into Direct Selling

Everybody knows sales are the hub of the direct selling business. Or, do they? Have you ever noticed sell is a four letter word? We know the statistics—only 3% of us are born sales people. People love to buy, but they hate being “sold to.” Knowing that, we are afraid we are either going to…

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Why Postcard Marketing Can Work For You

Postcard marketing offers a number of major benefits for the network marketer. You may be surprised to learn that postcard marketing still works in the 21st century. In fact, postcards usually produce better results today than in the past—especially when used for generating traffic to a website or sales leads. One reason postcards work so…

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