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What you need to know about buying and selling supplements
Nutritional supplements are big business. According to Statista, Americans spent $36.1 billion dollars on retail nutritional supplements…
Scarcity as a persuasive strategy
“Limited time only!” “Close out sale!” “While supplies last!” “Rare and unique!” These are all phrases…
Persuasion Strategies: Authority
”I am not a doctor, but I play one on TV” Robert Young (Dr.Welby, M.D) Maybe you…
Persuasive Strategies: The Norm of Reciprocity
The norm of reciprocity states that we treat or respond to others in a similar manner as…
Boosting transparency to save direct sales
Spencer Reese joins us again to talk about the current legal climate for MLM companies. He talks…
How to avoid joining a scam
First-time MLM distributors often wonder if the company they’re thinking about joining might be a scam. Unfortunately,…
Persuasive Strategies: Consistency
When considering consistency as a persuasive technique, we’re looking at the frame of mind of the person…
Persuasive Strategies: Social Proof
Google “social proof and persuasion” and you will find many bloggers who have written on Cialdini’s six…
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