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Product Return ‘Gotchas’

After I spoke at the inaugural convention for the Distributor Rights Association (www.mlm-dra.com), I got to thinking about all the ways that MLM companies design their written policies (and unwritten tactics) to protect their own interest. After all, the distributor agreement we all signed represents what the distributor agrees to do. Distributors never ask the company…

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Would You Like Fries With That?

The last time you ordered from a fast food restaurant, there is a good chance you experienced some form of cross-selling or up-selling, which are highly effective marketing practices. Cross-selling and up-selling are well-established and highly effective marketing practices utilized by a wide variety of industries. And although cross-selling and up-selling are not typical sales…

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Busting MLM myths about recruiting and retention

When the show MythBusters first came out in 2003, I was instantly drawn to it. I loved the concept: prove whether or not commonly (or, sometimes, not-so-commonly) held beliefs are actually true or if they are merely urban legends. For those of you who may not be familiar with MythBusters, the hosts of the show…

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Will A New Network Marketing Company Make A Difference?

It is not uncommon in this industry to see a person jump from one network marketing company to another. And although some of these moves are for prudent reasons, most often it is simply a person looking for greener pastures. Before you make that jump, I would like you to spend some time evaluating the…

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Will the New FTC Guidelines Affect Your MLM Business?

It’s always good to avoid entanglements with the law, so here’s some information to help you abide by the new revisions to the FTC Act in your MLM business. I found this testimonial on a website…have you seen others like these? This is a prime example of what the FTC is looking for! I want…

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Are You Missing Your MLM Prospect’s Signals?

The 1960 Presidential Debates between Vice President Nixon and Senator Kennedy were the first nationally televised debates in presidential campaign history. With the advent of television, the debates took on a visual dimension and for the first time, 70 million voters were given the opportunity to not only hear the candidates, but to visually compare…

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