Posts by tonyaa
Where’s the 3 for Free Ball?
The 3 for Free ball: ViSalus bounced it, others ran with it, but many ended up dropping it. When Los Angeles-based ViSalus offered the 3 for Free (3FF) program to any customer, the success was immediate (see program details at www.3forfree.vi.com). Other MLM companies followed suit and soon enough, this promotion was everywhere. Then, as…
Read MoreIt All Begins with the Right Story
I started out in the industry with one of the granddaddy companies, and I’ve found that it’s fascinating to hear the story of a company—how they started and how they have changed direction. Even back then it got me thinking about how the story of a company’s foundation is critical to share with those who…
Read MoreUsing Email to Generate Customers for MLM Companies
There is an age-old question in network marketing that asks, “Whose job is it to create leads? Is it a corporate job or is it a distributor’s job?” I believe it’s both. There are multiple ways to generate customers including: Print media Radio TV ads or infomercials Direct mail Sampling programs Internet campaigns via email…
Read MoreNetwork Marketing Success is Talking the Talk
Before I joined the network marketing industry, I used to be a commercial fisherman and got along just fine interacting with as few people as possible. When I became a network marketer, I learned very quickly that talking to people—on several fronts—was critical to my success. Over time I’ve learned there is a lot to…
Read MoreHow to use Mass Media to Tell Your Story
“What’s your story?” This is the overarching question for corporate management to answer when working with news media. Why? Because direct-selling is a business of story-telling, and a compelling story will always attract new distributors who, in turn, will tell your story to attract customers. For news media, they’re in the business of revealing good…
Read MoreThe Perfect Compensation Plan
I’ve been working with MLM companies and compensation plans for over 30 years, and one common misconception is that there is a “perfect compensation plan” that would work for any company. There is no perfect compensation plan, but there is a golden rule which, when applied, will create favorable compensation results for the company’s unique…
Read MoreFrom Zero to the Life He Dreamed About
Rob Robson is one of those success stories one likes to read: grows up in a working-class household, gets in a little trouble as a teen then meets the right mentor and soars in the network marketing industry. Here is Rob spinning his own “Robson to Riches” yarn: My parents owned a restaurant and dinner…
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